Naming and Identity
Logo and Brand Guidelines
As we kicked around ideas for a name, we kept coming back to one word when describing the product. It was simple, descriptive, and aligned with what we were offering. Well made. Hand made. Made.
As we worked to understand the most important elements of Made that would help audiences engage with the brand, we realized that our head chef, Andrea Harling was the key ingredient. This video was created to show Andrea's passion, and the reason she believed in Made.
Showcasing the Product
Working with photographer Gabe McClintock, we captured each and every meal on the Made menu and used the incredible images to introduce customers to this new idea of how great takeout food could be.
Packaging is a major component of any takeout brand. For Made, the packaging had to make sense in a number of different ways. First of all, it had to be environmentally friendly, so we sourced compostable packages. Then we designed multicoloured bands to wrap around the bowls - delineating breakfast, lunch and dinner - that contained all the nutritional information, plus patterned designs and phrases on the reverse side.
Web and Mobile Site
The online Made experience gives users insight into the brand, highlights menu items, and connects people with nutritional experts and meal plans. It also helps users sign up for home delivery.