Origins is an anthemic call to action that tells the story of STARS' reason for being, and everything that goes into a rescue mission. It highlights flight crew, as well as the volunteers, communities, and behind the scenes crew that all contribute to saving people's lives.
All Hands on Deck
All Hands on Deck captures the essence of the We Are All STARS campaign, showing regular civilians responding to the scene of an accident. It shows that everyone associated with STARS has an equally important role in a rescue mission.
Presenting a new message to a loyal base of donors is a big step, and this fundraising brochure is often the first thing they're going to see.
It presents a bold new direction for STARS' communications; one that conveys pride and courage through the use of bolder colours and language.
The campaign places a focus on every person that interacts with STARS - their staff, their donors and volunteers, and crucially, their patients.