The concept is brought to life by a montage of O-shaped images, with each image tying into a story of innovative research being done on campus. As the campaign grows through various channels (social media, blogs, podcasts, etc.), each story in the video is expanded upon and developed to give a holistic picture of UBCO’s faculties and the global-scale research being done on campus. Come back to watch the video when it's done.
How it Spreads
The brand video is not a standalone piece. The content we collect spreads through a variety of channels in different formats. The above content ecosystem shows a basic outline of the distribution plan.